Moutai in the spotlight at Bar Convent Berlin 2022 

Moutai Germany is happy to have participated in the Bar Convent Berlin 2022 during 10 to 12 October, the world’s leading trade fair for the bar and beverage industry involving 533 exhibitors from over 44 countries.  

This year at BCB, we featured our signature products, including the Moutai Flying Fairy, aged Moutai, special editions as well as sample Moutai cocktails that guarantee to stimulate more innovations in the mixology sector. Moutai has a traditional recipe with a long history that is regarded as one of the top baijiu in China and is counted amongst the finest distilled liquors in the world. This Jiang Aroma baijiu is multifaceted and gives great balance with a variety of subtle flavours.   

There was a total of over 10,000 visitors and investors from Germany as well as other countries attended the exhibition.  The level of engagement was incredible, the visitors were able to expand their mixology spectrum with Moutai, have a chance to taste it for themselves and learn about the stories and legends behind the brand. It was delightful to see their interests and reactions towards this Chinese favourite liquor as they learnt about the origins of Baijiu, the 5-year making process of Moutai, and the differences between Moutai and other Chinese spirits.  

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