Pairing Luxury Spirit and Golf at the European Open

The 2024 European Open Golf Tournament concluded last week at Green Eagle Golf Course in Winsen-Luhe by Hamburg, crowning a new champion in this world-class tournament. Moutai, as one of the tournament’s exhibitors, celebrated the success of the 70 elite golfers who competed for a prize pool total to USD$2,500,000. 


Over the 4-day tournament, the event organizers and Moutai welcomed more than 20,000 golf enthusiasts to the course and the public village. Our booth positioned at the centre of the public village, neighbouring the gigantic Ferris wheel, which allowed visitors to take in the panoramic view and enjoy refreshing sunlight. 


Public Village becomes a popular destination for both spectators and players alike. During the event many have visited the Moutai booth in the village, to try out our signature spirits for a breather from the intense competition, as well as celebrating victories which could be heard echoing from all quarters of the course. Moutai has blended in perfectly with the environment, and the brand had excellent exposures to a range of top golf players from all over the world, as well as customers with premium potentials. 


The European Open is one of the most prestigious events on the European golf calendar, having been established since 1978 and produced many world class champions over the years. This year’s edition commanded a resounding success, showcasing the talented spirit and sportsmanship of the European golfing community. Moutai hereby congratulate and pay our tribute once again to Laurie Canter, champion of the tournament, as well as all the other contenders for their effort in co-creating such a wonderful world class event! 


For complete tournament results and more details on European Open 2024, please visit the official website here